For the efficient running of the business, proper communication is a key factor. In this case, the follow-up letters after-sales play a significant role.
Whenever a customer has purchased your product it becomes essential for you to send a follow-up the letter; it shows how professional you are, makes your client feel good about you and strengthens the business relationship, which in turn enhances sale. These letters would make your customers trust you and increase their loyalty towards the product.
The repute of a business depends on what your customers feel about you; if they are satisfied by the quality of your product but not with your after-sales services, they will hesitate in doing any future business with you.
On the other hand, if you have satisfied them with after-sales support, they would comfortably enhance their business relationship with you. Hence, these letters make the base for a healthy business relationship between a company and its customers.
Once an order is received and delivered by a company, the follow up after sales letters are the next step that shouldn’t be skipped. You can ask about the client’s experience while purchasing from you and use it for a sound business.
Sample Follow-Up after Sales Letter Writing Tips
- Follow up after sales letters should be a formal one.
- Should ask about the client’s experience while purchasing.
- Queries about proper delivery can be made.
- Follow up after sales letters should be in gentle tone and simple language.
- Follow up after sales letters should be to the point.
Sample Follow-Up after Sales Letter Template
Use our free Sample Follow-Up after Sales Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
____________ (name of the sender)
____________ (name of the sender’s company)
To,
____________ (name of the receiver)
____________ (address of the receiver)
____________
Date: _________ (Date of issue of letter)
Subject: Sales Follow Up
Dear ____________ (name of the receiver),
On behalf of ______________ (name of your company), we thank you for making a purchase with us and hope that you are satisfied with the products.
In the case of any problems or queries, please feel free to contact us. Our qualified team will be available to serve you anytime. In critical cases, __________________ (assure them with your other customer support services). We are glad to assure you full after sales support service.
Thanking You,
Regards,
____________ (name of the sender)
____________ (name of the sender’s company)
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________ (Name of the recipient)
__________
__________ (Address)
Subject: After Sale Follow-up letter
Dear _____ (Sir or Madam),
I am __________ (mention your name) writing this letter to thank you for allowing us to serve you. I hope you are enjoying your new __________ (mention the product bought by the customer). We would like to offer you a special service in token of appreciation. As you are a known customer to us, now if you purchase any product in this year you will get 20% discount on the MRP.
The reason I’m making you this offer is to get you is because we appreciate your purchase from us. All that matters to the company is that the customer is happy. There are no formalities or rules for the applicable discount show this letter when you visit us. It’s your ticket for a discount!
Yours Sincerely,
Name and Signature.
Sample Follow-Up after Sales Letter Sample
The following is an example of a Follow-up after Sales letter to a customer, thanking them for their purchase.
From,
Abhijeet Mishra
LMT Ltd.
September 09, 2013
To,
Mr. Anil Sinha,
Project Manager
LMT Ltd.
Mumbai
Subject: Sales Follow Up
Dear Mr. Sinha,
On behalf of LMT Ltd., we thank you for purchasing with us and hope that you are satisfied with the products.
In the case of any problems or queries, please feel free to contact us. Our qualified team will be available to serve you anytime. In critical cases, our salesperson will personally visit and will resolve your problem. We are glad to assure you full after sales support service.
Thanking You,
Regards,
Abhijeet Mishra
LMT Ltd.
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________ (Name of the recipient)
__________
__________ (Address)
Subject: After Sale Follow-up letter
Dear _____ (Sir or Madam),
I am __________ (mention your name) writing this letter to thank you for allowing us to serve you. I hope you are enjoying your new __________ (mention the product bought by the customer). We would like to offer you a special service in token of appreciation. As you are a known customer to us, now if you purchase any product in this year you will get 20% discount on the MRP.
The reason I’m making you this offer is to get you is because we appreciate your purchase from us. All that matters to the company is that the customer is happy. There are no formalities or rules for the applicable discount show this letter when you visit us. It’s your ticket for a discount!
Yours Sincerely,
Name and Signature.
Sample Follow-Up after Sales Letter Email Format
The following is a Follow-up after Sales email format example, thanking the customer for their purchase of laptops.
Dear Mr./Ms/Mrs.______(Name of the recipient)
On behalf of ______ (mention your company name), I want to convey our sincere thanks to you for giving us an opportunity to serve you. It was truly a great opportunity to do business with you. I would like to say that it was our great pleasure that you chose us for supplying the ______ (mention the product bought by the customer).
We would like to bring it to your notice that your order has been shipped and it will be delivered to you on or before DD/MM/YYYY. The product was assorted as you wanted and were seal packed correctly in the boxes. Although we have checked your order accurately even if after receiving the consignment you find any problem with the product, please do inform us, we will try to resolve the problem with immediate effect. Our executives are at your service.
Our company believes in making everlasting business relations and always wanted to serve the best to its clients. We hope that you will be happy with our products as well as service and will give us more chances in the future to serve you. We hope to hear from you soon. If you want to know more details reply to this email or call us at ______ (give your contact details).
Thank You,
Yours Sincerely,
(Name of the sender).
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