The sales prospecting letter is an effective tool that is used by the business professional to introduce and spread awareness about the company and their products. These letters speak about the product and explain its use to the customer. These letters give all aspects of the product whether positive or not to the customers. They also show that how the product is better than the competitive products. It also provides information about the launching of any new product.
This letter carries information about the range of the products and offers related to it. The entire letter should have the glimpse of promoting the product. The feature of the products should be discussed in brief. The letter should have reasons to support the product and its benefits. No direct comparison with other company’s product should be made. The letter should have the name of the prospective customer individually for a personal touch.
Sales Prospecting Letter Writing Tips
- There should be no grammatical errors.
- The tone of the letter should be humble and not dictatorial.
- The language should be simple and easy to understand.
- The information about the product should be genuine.
- The letter should be typed.
- The offers related to the product should be mentioned.
- No hidden clause should be there.
Sales Prospecting Letter Template
Use our free Sales Prospecting Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
____________
____________
____________
Date : _____________ (date on which the letter is written)
To,
_____________
_____________
_____________
Subject : Sales Prospecting Letter
Dear Sir/ Madam,
We are proud to announce the opening of ____________ (name) that is a Spa cum Gym in your neighborhood. This is the second branch of our Spa cum Gym. Our first branch is located at _____________ (name of locality where they have 1st branch).
We offer both Spa and Gym facilities to our customers that may either be used as individual services or as a package service. Our rates for individual Spa service are Rs._________ per month, for Gym they are Rs._________ per month and for both as a package the charges are Rs.________ per month.
Our staff is trained under _____________ (brand under which they are trained), so we assure you of best services at reasonable prices.
We have attached a membership form for your comfort. Please feel free to call us at ____________ (number) or send us an email at ___________ and we will be glad to assist you.
We look forward to serving you to your utmost satisfaction.
Sincerely,
_____________ (Name Of the sender)
_____________ (Designation)
_____________ (Organization)
Sample Letter
From,
James Linkon,
Sales Head,
UD Beauty, Fitness & Spa Centre.
16 September 2015
To,
Mr. Robert Pert
Editor,
Silver Linings
4565 TYHU street
Melksham
Subject: Sales Prospecting Letter
Dear Mr. Robert,
We are proud to announce the opening of UD Beauty, Fitness & Spa center that is a Spa cum Gym in your neighborhood. This is the second branch of our Spa cum Gym. Our first branch is located in New York.
We offer both Spa and Gym facilities to our customers that may either be used as individual services or as a package service. Our rates for personal Spa service are Rs.1500 per month, for Gym they are Rs.2000 per month and for both as a package the charges are Rs.2500 per month.
Our staff is trained under the best professionals, so we assure you of best services at reasonable prices.
We have attached a membership form for your comfort. Please feel free to call us at 6784359203 or send us an email at james@email.com, and we will be glad to assist you.
We look forward to serving you to your utmost satisfaction.
Yours sincerely,
James Linkon,
Sales Head,
UD Beauty, Fitness & Spa Centre
Email Format
The following is the email format of Sales Prospecting Letter.
To: name@email.com
From: name@email.com
Subject: Launch of Spa/Gym in your locality
Dear Sir or Madam,
We are proud to announce the opening of ____________ (name) that is a Spa cum Gym in your neighborhood. This is the second branch of our Spa cum Gym. Our first branch is located at _____________ (name of locality where they have 1st branch).
We offer both Spa and Gym facilities to our customers that may either be used as individual services or as a package service. Our rates for individual Spa service are Rs._________ per month, for Gym they are Rs._________ per month and for both as a package the charges are Rs.________ per month.
Our staff is trained under _____________ (brand under which they are trained), so we assure you of best services at reasonable prices.
We have attached a membership form for your comfort. Please feel free to call us at ____________ (number) or send us an email at ___________ and we will be glad to assist you.
We look forward to serving you to your utmost satisfaction.
Best regards,
____________
(Name of signing authority)
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