The Sales Letter to current clients is used to accelerate the communication between the company and its customers as well as to set a healthy business relationship between the two. Whenever a new product is launched, or a new offer is given, then these sales letters are sent by the companies to their current client to help maintain a flow of conversation and avoid any misunderstandings. Business experts prefer these Sales letters to give details about their products and to attract customers as well as retain them.
This Sales Letter to Current Clients provided should be in a professional manner and must provide all necessary information to the customers about the business offerings without being too descriptive. The Sales Letter to Current Clients is just as a letter page of sales where a business person speaks about his products and tries to sell them. Most of the Sales Letter to Current Client follows the same pattern. For a business venture, an effective Sales Letter to Current Client is very essential, and these letter writing need a general formula that is to be followed.
Sales Letter to Current Client Writing Tips
- State the exact name of the person or company you are referring to.
- The sales letter to the current client should be clear and to the point.
- Be clear and concise about the information you want to provide.
- The letter should be a formal one and also credible.
- These Sales Letters to Current Client should never be hand written.
- The style and content of the letter should attract your customer.
- Offers or any new announcements should be given in a transparent manner and should not lead to any confusion.
Sales Letter to Current Client Template
Use our free Sales Letter to Current Client to help you get started. If you need additional help or more examples check out some of the sample letters below.
From;
______________ (name of the sender and company)
_______________.
To,
_____________ (name of the recipient)
______________ (address of the recipient)
______________
Date ____________
Dear _________, (name of the recipient)
We are pleased to know____________ (discuss clients purchasing experience). We appreciate you ___________ (show your gratitude and appreciate the client).We are __________________ (assure the about the same quality of products in future also). If however there is any problem (discuss about after sale support).
You are one of our valued customers and we do care about you. We will make sure ______________________________ (reassure about the quality of products).We appreciate____________________ (thank the client for dealing with you and show gratitude). We have ____________ (promise better service in future).
We hope that our business relationship will continue in the future in the same way as it is at present.
We are looking forward to more efficient business deals for both of us and wishing you success.
Sincerely,
________
Sample Letter
From,
Mr. John Tayler
Senior Sales Manager,
PIT Tyres
To,
Sept 10, 2013
RSET Associates
US
Dear Sir,
We are thankful and appreciate your regular purchase of car accessories from our business, GK Motors, for last three years. We appreciate your confidence in our products and the regular business that you are providing us. Be assured that we will always try to maintain the same quality standards and provide useful deals to your company. Also, you are never going to face any problem with the delivery service.
You are one of our valuable customers, and we are not going to make any compromises with the quality that we are providing to you. We are training our staff to serve you in a better way.
We hope that our business relationship will continue in the future in the same way as it is at present.
We are looking forward to more efficient business deals for both of us and wishing you success.
Yours truly,
Mr. John Tayler
Email Format
The following is an example of a Sales Letter to Current Client in an Email form, thanking them for maintaining a healthy business relationship with your company.
Dear Sir,
We appreciate you for your service to this industry by regular purchase of Car tires from our Company in wholesale for last four years. We are thanking you for the confidence that you kept in our product and the continuous business support you have been giving us. I believe that we both will never make any compromise in quality of the products and you will also not face problem regarding our on-time delivery services. We are taking extra care of the quality of our product, and we have set up new machine tools for the same. We are also giving training to our staff members so that we can serve you in a better way.
We are expecting that your assistance will continue like this in future also. We promise you to keep with our quality, quantity and delivery time assurances.
Once again wishing you all the success in all your future activities!
Yours truly,
Mr. Charles John
Senior Sales Manager,
MRF Tires
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