General sales letters carry information about the products and services. These products and services can be the old or any newly introduced ones. These sales letters are sent by the business experts to maintain a healthy relationship with their business clients. This way of written communication creates trust between the company and its client and helps in forming new clients while retaining the old ones. The general sales letters are essential as they enhance the client traffic and also increases sale. Through these kinds of letter people get to know about the types of products that are being launched and bought into the market.
In addition to it they keep the clients updated about the news of new product launch and offers introduced by the company. These general sales letters are very effective to maintain a good repute and further show that the company is professional and cares about its clients. This kind of letter must be formal and professional in nature since it is dealing with general sales information. With the help of general sales letter, your organisation can also gain immediate reputation and boost up your sales to a great extent. Below are a few tips on writing a general sales letter along with an example of the sales letter for a product.
General Sales Letter Writing Tips
- The letter must be written in a formal and professional tone.
- Use polite and courteous words while writing the letter to maintain the professional touch.
- Be clear about the details of the products and it must be mentioned clearly and precisely without error.
- Keep this letter short and to the point to grasp it easily.
- All the details about sales must be correct and proper so that in future any discrepancy does not arise.
- You can also provide a detailed structure and breakdown of the sales letter.
General Sales Letter Template
Use our free General Sales Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
______________(Name of the sender and company with address)
_______________
________________
Date: ____________(date of writing the letter)
To,
___________ (Name, designation and company of recipient)
____________
____________
Subject: __________ (mention the subject)
Dear Sir/Madam,
I would like to introduce our ___________________ (introduce your company). We are in the business ___________________________________ (mention your business field and year of experience). We are glad to inform you about the new range of good quality products. It will be our pleasure to provide you with our products at reasonable prices.
Our new launch is ____________________(introduce new product and quote the price). It carries_________________( mention the features). You will get the best deal in the market from us.
We look forward to a positive reply.
Thanking You,
Yours Sincerely,
_________________ (name of the sender and his company)
Sample Letter
From,
HUI Electronics,
Surat,
Gujarat.
To,
Arun Mittal,
General Manager,
REDS Ltd.,
Kerala.
Sept 12, 2013
Subject: General Sales Letter
Dear Sir,
We are proud to introduce to you our company HUI Electricals. We are in this business for past 5 years. Our products are of good quality and have gained excellent customer review. It will be our pleasure to provide you with our products at reasonable prices.
Our latest launch is a high-quality tablet worth Rs. 15,000. It assembles all the latest characteristics and is worth the purchase. You will get the best deal in the market from us.
We look forward to a positive reply.
Thanking You,
Yours Sincerely,
Rohit Malhotra,
HUI Electronics.
Email Format
The following is the Email Format that should be followed while writing a General Sales Letter.
To: name@email.com
From: name@email.com
Subject: General Sales Letter.
Dear Sir/Madam,
I would like to introduce our ___________________ (introduce your company). We are in the business that sells ___________________________________ (mention your business field and year of experience). We are glad to inform you about the new range of good quality products that we would be very soon introducing. It will be our pleasure to provide you with our products at reasonable prices.
Our new launch is ____________________(introduce new product and quote the price). It carries_________________(mention the features). You will get the best deal in the market from us.
We look forward to a positive reply.
Thanking You,
Yours Sincerely,
_________________ (name of the sender and his company)
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