A letter written to the customer for a referral is a formal letter where one thanks to the customer for referring one’s enterprise to another person and in the process helping to get more customers for the sender’s business. It is a formal letter in which you thank your customer for his unsolicited help and kind gestures.
Often, in the case of a deal taking place, referrals by one customer or consumer to another are common and also frequent, as often it is the case that people with similar interests know each other and therefore look out for each other when they are shopping or buying. If a company or a representative of the company knows that one of the patrons of the company has referred the company to somebody else, leading to a successful dealing with the latter, then the representative or official of the store or company writes a letter to the patron, thanking him for his referral which has led to this favorable development.
Thank A Customer For Referral Writing Tips
- Always remember that the customer’s referral has fetched you this deal or this success and therefore keep in mind also that this endorsement by the customer is very crucial and beneficial, as it signifies both the satisfaction of the customer as well as the satisfaction of somebody else’s needs.
- Thank the customer for referring the company. Express your gratitude and stress the customer’s role in bringing about the deal. Do not go into the details of the deal much, but mention that the customer’s presence in the first helped bring the whole thing about.
- In a polite undertone, express the hope and anticipation that the customer will keep up with the endorsement as well as his membership and purchases from the company.
- Be formal, polite and courteous.
Thank A Customer For Referral Template
Use our free Thank a Customer for Referral to help you get started.
From,
__________(Sender’s name)
__________(Sender’s address)
__________
Date- _____ (date on which the letter was written)
To,
__________(Receiver’s name)
__________(Receiver’s address)
__________
Subject: Thanks for referral
Dear Mr./Ms.______ [name of customer],
Our company has recently completed a successful deal with Mr./Ms._______ [name of new consumer] and we understand that it was a result of your referral. We wish to thank you for your referral thus.
We hope you will continue with your membership in our store in the future. We promise to keep up with our performance as always to satisfy your needs.
Thanking you,
Yours sincerely,
____________ [Name and designation]
Sample Letter
From,
Frank Kennedy,
Kennedy Store,
Atlanta.
Date- 25th March 2017
To,
Rhett Butler,
23/1, Peachtree Street,
Atlanta.
Subject: Thanks for referral to customer
Dear Mr. Butler,
We recently wrapped up a great deal with Mr. Tarleton, and it has come into our understanding that our store was first referred to him by you. We wish to thank you for your referral thus which was a great contributing factor in this deal taking place. We hope you will like the gift hamper we have sent as a token of our appreciation.
It is not always that endorsement in this manner pays off, but your referral must have been really confident for our newest patron to be sure of the big purchase he was about to make. We thank you once again for referring our company to him thus. This action on your past has been the cause of one of our biggest and nicest rapports with our customers.
We hope you will continue with your esteemed membership and prized endorsement of our company.
Thanking you,
Yours faithfully,
Frank Kennedy
Email Format
The following is an email format.
To: name@email.com
From: name@email.com
Subject: Thanks for referral to customer
Dear Mr./Ms.______ [name of customer],
Our company has recently completed a successful deal with Mr./Ms._______ [name of new consumer] and we understand that it was a result of your referral. We wish to thank you for your referral thus.
We hope you will continue with your membership in our store in the future. We promise to keep up with our performance as always to satisfy your needs.
Thanking you,
Yours sincerely,
____________ [Name and designation]
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