A winning sales and marketing letter will make you win a client account. Marketing is a lot more about selling products and services to individual consumers as well as groups or companies depending on the nature of the business and its chain of supply and distribution. Because the job involves selling, it is important to sell yourself in the cover letters effectively.
A sales and marketing letter is usually written by a company or business writing to a potential client to get that particular account to do business.
It could be for services like mobile or internet connection, car and housing loans (from banks), credit cards, or even from auto dealers to market their new cars by offering test drives, etc. The letter is generally written formally and usually consists of special offers or new products for potential customers.
Sales and Marketing Letter Writing Tips
- Identify your organization.
- Concentrate more on the benefits of your services/products and mention features briefly.
- Create a need in the customer’s mind for your services.
- Hint about the advantages your company has over others without actual comparison.
- Be precise and brief; if possible, offer incentives to catch attention.
Sales and Marketing Letter Template
Use our free Sales and Marketing Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________
__________
__________
__________
Subject: Sales and Marketing.
Dear Sir/Madam,
____(name of company) is happy to inform you that we are now starting ___(new service name) services in your city. We have different ____(plans/packages) so that we can serve the maximum number of people. Our state of the art technology ensures that your ___(phone/internet) connection is always of good quality.
In the rare event of any malfunction, you can call customer care, and your complaint will be handled soon.
We have special discounts of ____(offer details) for new customers. Visit our website ___(web address) or call our toll free number ___(phone number) for further details.
Best wishes.
Sincerely,
_____(name of sender).
_____(company name).
From,
__________ (Name of the sender),
__________
__________
__________ (Address)
Date ____________
To,
_____________ (name of recipient and company)
_____________
_____________
_____________
Subject: Sales and Marketing Letter.
Dear _______ (Sir/Madam),
I take this opportunity on behalf of ________________ (Name of the company) to introduce our latest development, new ________________ (Name of the product), which we have recently launched in the market. This product is the result of extensive research and complete laboratory tests.
We ensure you that the __________ (Name of the product) will help you in ways you have never thought of. This range has _ (Number of variety) amazing colors – _________________ (Mention the different Types in the range).
The new product launched has been tried and tested by our volunteers, and the response has been extremely positive. It has exceeded everyone’s expectations.
We have sent you a sample of ________ (Mention the type of product), and we hope that you test it yourself and give us your feedback. ____________ (Name of the Product) is available in all our stores and also online.
The sample also states the price, and we are offering special _______ (State the discount available) discount on bulk purchase. We hope you love the trial pack and spread the word for it among your family and friends if you feel that our product deserves the same. We are committed to your satisfaction and appreciate your feedback.
Thanking you,
Yours Truly,
Name and Signature.
Sales and Marketing Letter Sample
The following is a sample of a Sales and Marketing Letter.
From,
E.Kommers,
Kairtel Internet Services,
29, Kanchan Plaza,
Kharagpur.
Date: 13 March 2017.
To,
Karthik Kumar,
‘Kripa’, 6/689,
KishordasBannerjee Road,
Kharagpur.
Subject: Sales and Marketing.
Dear Sir,
Kairtel Internet service is happy to inform you that we are now offering broadband, 4G and wireless (dongle based) internet services to the netizens of Kharagpur district, from the first of the next month.
We have different packages to suit all types of users and budgets, including various speeds and usage limits. We are certain we have something to offer everyone. Our state of the art technology ensures that our servers don’t experience any downtime. In the event it does happen, you can call our toll free number, and a technician will attend to your complaint immediately. We also have our security systems in place that will block potentially harmful sites.
There is some good news! Our early bird offer offers customers the first two months internet usage free if you sign an annual contract within the next seven days. Billing commences only after the third month! Hurry, time is running out!
To see more exciting offers and to have a sales representative visit you, please see our website www.kairtel.in or call our toll free number 1800-4141414.
Thanking you,
Yours truly,
E. Kommers.
From,
Ms. Vikram Colt,
Headcorp Ltd.
Sales and Marketing Head,
New York.
Date: 09th September 2013.
To,
Ms. Michelle Johnson,
231 Fifth Street,
New York.
Subject: Sales and Marketing Letter.
Dear Ms. Michelle Johnson,
I take this opportunity on behalf of Headcorp Ltd. to introduce our latest development, new Elastiband, which we have recently launched in the market. This product is the result of extensive research and complete laboratory tests. We ensure you that the Elastiband will help you in ways you have never thought of. This range has two varieties and amazing colors – midnight blue, crimson, warming silver and green.
The new product launched has been tried and tested by many volunteers, and the response has been extremely positive. It has exceeded everyone’s expectations.
We have sent you a sample of Elastiband, and we hope that you test it yourself and give us your feedback. Elastiband is available in all our stores and also online. The enclosed sample is also indicative of its price, and we are offering a special 30% discount on bulk purchase. We hope you love the trial pack and spread the word for it among your family and friends if you feel that our product deserves the same. We are committed to your satisfaction and appreciate your feedback.
Thanking you,
Yours Truly,
Vikram Colt,
Sales and Marketing Head.
Sales and Marketing Letter Email Format
The following is the email format to be followed for a Sales and Marketing Letter.
Respected (Sir/madam),
____(Company name), a multinational service operator for mobile phones, would like to invite you to be a part our its network for a recently launched operating service in ___(new place of operation).
The services we offer include ___(Services provided), and our prices are very much affordable. We charge zero connection fee and the best quality phone calls you can make to various telecommunication networks at the lowest rate in all of India.
Rest assured that a poor connection is never an issue with ___(Company name). We have with us the latest equipment that makes your connection crystal clear; may it be a voice call from your mobile phone or Internet surfing using your computer.
As a bonus, once you sign up with ____(Company name), we will give you free airtime wherein you can make free calls from 6 pm until midnight, and your Internet services will be at a 50% discounted rate for two weeks after you sign up for our service. Please feel free to visit our website ____(web address) for more information about our company and our products.
Thank you.
Sincerely,
_____(name of sender).
_____(company name).
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