A mortgage marketing letter may be written by a firm specializing in helping individuals or organizations to find finance for purchasing the property. A well-written letter will be able to persuade the addressee to avail their services. Mortgage marketing is an important activity for a loan originator and writing letters on it is a must for them. Marketing as you know is the process that drives any business and makes the products popular among the crowd. These letters should be dedicated, clear, engaging and effective.
Mortgage marketing letters should not be sent to everyone, and it is extremely important to know whom to write the letters to. The main aspect of the letter is that it should grab the attention of the reader. Hence the start of the letter should be impressive and should not bore the customer. If you want to see how you can write an effective mortgage marketing letter, refer to the sample and tips are given below.
Mortgage Marketing Letter Writing Tips
- Identify yourself and the name of your firm.
- Be specific about the purpose of the letter.
- Address the potential customer by name when possible; this always has a positive effect.
- Talk about the benefits they would have in availing your services.
- Reassure them by providing references, credentials and so on.
- Sound confident and positive without being pushy.
Mortgage Marketing Letter Template
Use our free Mortgage Marketing Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
_______________
_______________
_______________(Name and details of the sender)
Date:__________(Date of letter)
To,
______________
______________
______________(Name and information of the receiver)
Subject: Mortgage Marketing Letter.
Dear Sir/Madam,
We are pleased to inform you that our firm, ____________(name) is ______________(opening branch/ commencing business) in _____________(city/neighbourhood).
We cordially invite you to the inauguration ceremony.
We have_____________ years experience in the mortgage services field.
We will take care of all the details like _____________ (mention details).
You can rest assured that you are in good hands with____________(firm name).
Enclosed is a list of our prominent clients and their testimonials. You could also visit our website__________.
We hope you will give us the opportunity to serve you.
Thanking you,
Yours truly,
______________(Signature and name of the firm).
Sample Letter
From,
Chetan Narain,
Narain Associates,
19/99 Nashtujrn Complex,
Nanubahi Patel Road,
Nagpur.
Date: 28th July 2017.
To,
Mr.Jagdish Joshi,
Joshi Bhuvan,
517, Jamuna Nagar,
Nagpur.
Subject: Mortgage Marketing Letter.
Dear Mr. Joshi,
We are happy to inform you that Narain Associates is opening a branch right in your neighborhood next week. We are a mortgage services firm with over 18 years of experience, and four branches in the district.
We assist individuals and corporations in availing finance for the purpose of purchasing the property. We take care of all the details, including, finding the financial institution which offers the best interest rates and terms of payment, all the paperwork, setting up the automatic bank debits, and so on.
All we need you to do is, select the property and inform us, and we will take care of the rest.
Enclosed in this letter is a list of our noteworthy clients along with their contact information, should you wish to have a reference for our services. You can also visit our website, www.narainassociates.com .
We are also enclosing the invitation card for the opening and hope to see you on that day.
We hope you will give us the opportunity to serve you.
Thanking you,
Yours truly
Chetan Narain
Email Format
The following is an email format, to be followed when composing a Mortgage Marketing Letter.
From: name@email.com
To: name@email.com
Subject: Mortgage Marketing Letter.
Dear Mr./Mrs./Ms._____________,
We are happy to inform you that Narain Associates is opening a branch right in your neighborhood next week. We are a mortgage services firm with over 18 years experience and four branches in the district. We provide assistance to individuals and corporations in availing finance for the purpose of purchasing a property. We take care of all the details, including, finding the financial institution which offers the best interest rates and terms of payment, all the paperwork, setting up the automatic bank debits, and so on.
All we need you to do is select the property and inform us, and we will take care of the rest. You can also visit our website, www.narainassociates.com.
We hope you will give us the opportunity to serve you.
Thanking you,
______________
______________(Name and Firm name).
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