An insurance marketing letter is any letter written by an executive or representative of an insurance company to a prospective or existing client to make them aware of the importance of securing good insurance for themselves and their dear ones.
Such letters are formal letters with a touch of emotion or sentiment to them, as they include concerns about an individual’s family and their life.
Such letters are neither too long nor too short, neither too formal nor too informal. They inform the person about the insurance policies that they could benefit from, as well as the various bonuses they would get.
At the same time, they make the person aware that investing in their company would be a good decision. The letter is written with the purpose of ensuring compensation to an individual’s life as well as property against any unforeseen calamity. The letter is intended towards reducing the loss caused due to the occurrence of such an event.
The purpose of insurance is to secure oneself or one’s loved ones from any kind of trouble that might occur in the future. An insurance claim can be helpful at a time that one requires money or financial security the most. An Insurance letter is personal and is likely to have a greater impact, and serves as a reminder whenever it is seen.
Insurance Marketing Letter Writing Tips
- The subject must be clear.
- It should be written concisely and should not be too lengthy.
- Addressing the letter to the appropriate person is important.
- Make sure the client isn’t confused after reading your various policies and offers. Make a lasting impact with what you have to offer. This will ensure a greater influx of clients.
- Keep the letter short and practical, yet slightly friendly and informal.
Insurance Marketing Letter Template
Use our free Insurance Marketing Letter to help you get started.
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________
__________
__________
__________
Subject: Insurance Marketing letter
Dear …… (Full name),
Unforeseen situations do not give a warning and when they come, they leave a lot of destruction in their wake. One might not be able to stop the occurrence of mishaps but can definitely mitigate the loss that it might cause to them or their loved ones. The loss can be majorly of 2 kinds, one property loss and the other personal loss. We at … (Company name) are one of the leading insurance providers of the country.
Our services and staff members are like custodians who work only for the benefit of every client. We request you to visit our office and meet our representative as per your convenience. Our representative would be glad to assist you in every possible way.
Thanking you.
With Regards,
………. (Name of the company)
………….(Contact details of the company)
From
————-
————-
————-
Date ——— (Date of writing letter)
To
———-
———-
———-
Sub: Life Insurance Solicitation
Dear Ms./Mr.__________ (Name of the Addressee),
We live in a world fraught with uncertainty and unforeseen dangers and calamities. There is no guarantee that we will be able to protect our family from unfortunate circumstances. But there is a guarantee that when you’re insured with the —————— (your company’s name) your family will be looked after even in your absence. Be it the ———–——– (mention what expenses can be met with the payout) or any other needs of your children, they will be taken care of.
The ———– (company name) is firmly committed to ensuring the best interests of our customers and we have a hassle-free payment policy in the case of the death of the insured. There are no lengthy procedures or formalities, and payment is immediate. We have various policies and premium payment options to suit your needs.
(the following only if your company has a website and toll-free number):
Call our toll free number —————– (company’s toll free number) from —— to —– (mention available time) to speak to a customer care executive or visit our website —————– (mention website) and fill up a simple questionnaire to check your eligibility and buy a policy online.
Thanking you,
Yours Truly,
______________(Name and Designation of the Addresser)
Insurance Marketing Letter Sample
The following is a sample format to be followed for an Insurance Marketing Letter.
From,
Instant Insurance Firm
6th Avenue Street
Chicago.
Date: 05-06-2010
To,
Mr. Smith
Paul Walker Street
Chicago.
Subject: Insurance Marketing letter
Dear Mr. Smith,
Unforeseen situations do not give a warning and when they come, they leave a lot of destruction behind them. One might not be able to stop the occurrence of mishaps but can definitely mitigate the loss that it might cause to them or their loved ones. The loss can be a major of 2 kinds, one property loss, and the other personal loss. We at General Insurance are one of the leading insurance providers in the country.
Our services and staff members are like custodians who work only for the benefit of every client. We request you to visit our office and meet our representative at your convenience. Our representative would be glad to assist you in every possible way.
Thanking you,
Regards
General Insurance Pvt. Ltd.
contact details: 2334051670
From
LoveLife Insurance Company
Cambridge, USA.
Date: February 12, 2017
To
Abigail Mathew,
Cambridge, USA.
Subject: Insurance Prospecting Letter
Dear Ms. Mathew
We live in a world fraught with uncertainty and unforeseen dangers and calamities. There is no guarantee that we will be able to protect our family from unfortunate circumstances. But there is a guarantee that when you’re insured with the LoveLife Insurance Company, your family will be looked after even in your absence. Be it the education, marriage or any other needs of your children, they will be taken care of.
Our company is firmly committed to ensuring the best interests of our customers and we have a hassle free payment policy in the case of the death of the insured. There are no lengthy procedures or formalities, and payment is immediate. We have various policies and premium payment options to suit your needs.
Insurance today is not just an option, it is a necessity. Love your family; be insured with LoveLife Insurance Company.
Call our toll free number 1800-9999-9999 (from 10 a.m to 8 p.m )to speak to a customer care executive or visit our website www.lovelifeinsurance.com and fill up a simple questionnaire to check your eligibility and buy a policy online.
Thanking you,
Yours truly,
Mr. David Dustin
Insurance Marketing Executive
LoveLife Insurance Company
Insurance Marketing Letter Email Format
The following is an email format to be followed for an Insurance Marketing Letter.
Dear Sirs,
Amidst all the calamities happening around us, our company, Sunshine Insurance Inc., feels obliged to ensure your safety. Calamity, as a natural phenomenon, doesn’t give a warning signal. It destroys houses, offices, and even lives in a split of a second. It is then imperative for firms like yours to ensure your properties. Unlike other insurance companies who make their clients wait before making the payment, our company provides financial help when it is needed. Client satisfaction is our priority.
Getting insured is the best thing you can do for yourself and your family to rest assured financial stability. If you love your life, get yourself insured at Brent.
Brent Insurance Firm
Hamstring Drive
Oklahoma City
Dear Ms. Fatiha,
You have recently moved to the city and we welcome you here. You will find the atmosphere very ambitious and rewarding. You will also be pleased to know that we are the city’s largest maker of insurance of policies.
With regard to the health of your loved ones, you can never foretell what might happen when. Hence, we stress on how important it is to have some backup plan ready in case your main plan goes awry. We are there for you in your times of need and hence we suggest you associate with us for your insurance requirements.
We have some very attractive combinations and prudent life insurance policies in our portfolio. You will know more about them after reading the printout attached to this letter. Please feel free to call us on our toll-free number in case of any query.
We hope this will be the start of a lifelong association and rapport.
Welcome to the city!
Regards,
Sukanya
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