The economy is booming, and so is the number of choices for the purchaser. It is a world of advertisements. Direct marketing is the oldest method to grab the attention of the customer. Direct marketing does not involve advertisements placed on television, on the internet or over the radio. Types of direct marketing materials include catalogs, mailers, and fliers. It removes the middleman from using him in the promotion process, as a company provides a message directly to a potential customer. It is always better to think in the customer point of view while writing the letter.
Companies which are having low advertising budgets mostly use this type of marketing as they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms. These letters make your clients understand the product better and become aware of the benefits. If you are writing this letter to a known customer express your gratitude for using your products. In the end, the customer should feel that the product or service is in favor of him/her.
Direct Marketing Letter Writing Tips
- The letter should be addressed properly.
- The direct marketing letter must be written concisely.
- The direct marketing letter should be interesting enough to get the attention of the reader or customer.
- This is necessarily a formal type of letter.
- Explain briefly how your product or services can benefit them.
- If needed to mention how many people or customers have availed those services or using that particular product.
- If he/she is a known customer to you, show your gratitude towards them.
Direct Marketing Letter Template
Use our free Direct Marketing Letter to help you get started.
From,
__________ (your name)
__________ (your designation)
__________ (company name)
__________ (company address)
Date: _____ (Date on Which Letter is Written)
To,
__________ (recipient name)
__________
__________ (recipient address)
Subject: Direct Marketing letter
Respected Sir/Madam,
We are a company that has been manufacturing __________ (Product details) for a period of __________ (Launch details of the products) now. You must be aware of the number of products like ______ (Name of the products) to name a few __________ (A brief about the products) __________ (New initiatives of the industry or the company and the reason for writing the letter).
We are sending you a detailed description of the new products in the enclosed leaflet __________ (offer details). We request you to try our new products as soon as possible as the offer ends on the __________ (Offer validity). If you have any queries regarding this matter feel free to contact us at __________ (your contact details), we will be available 24/7 round the clock.
Thanking you,
Regards
______ (Name of the issuer)
______ (Designation of the issuer)
Sample Letter
From,
John Smith,
Marketing Head,
Unispace Company,
Moosapet,
Hyderabad
Date: 20/5/2015
To,
Pritham,
2-e, southern street,
Bal Nagar,
Hyderabad
Subject: Direct Marketing letter
Respected Pritham,
We are a company that has been manufacturing cleaning agents for 20 years now. You must be aware of the number of products like Cleanit kitchen cleaner, Cleanit tile, and Cleanit Bathroom cleaner to name a few. We also produce various kinds of cleaning and washing materials that are designed to help a person keep his or her surroundings nice and clean. Now we came out with a new kind of tile as well as bathroom cleaner which aims at being more powerful to use. Apart from this, we have also come out with an entire range of cleaning agents that can help a person in their day to day cleaning activities.
We are attaching a paper with a detailed description of the new products. You are a precious customer, and hence we would be glad to present to you an offer when you purchase a product from our company. The offer aims at giving you a chance to test our products and understand its importance. This offer is valid only on the newly launched products that are available across some departmental stores. We request you to try our new products as soon as possible as the offer ends on the 20th of June. If you have any queries regarding this offer, you know how to contact us. Hope you would find this offer useful.
Thanking you,
Regards
John Smith,
Marketing Head.
Email Format
The following is the Email Format that should be followed while writing a Direct Marketing Letter.
To: name@email.com
From: name@email.com
SUBJECT: Marketing Letter.
Dear Mr./Ms/Mrs.______ (Name of the recipient)
We are a company that has been manufacturing cleaning agents for a period of ______ (mention the number of years from when you are offering your services or products) now. You must be aware of the number of products like ______ ______ (mention the names of the new products). Now we came out with this new product to satisfy our customers even more.
We are attaching a paper with a detailed description of the new products. You are a precious customer, and hence we would be glad to present to you an offer when you purchase a product from our company. The offer aims at giving you a chance to test our products and understand its importance. This offer is valid for only newly launched products that are available across of our departmental stores. We request you to try our new products as soon as possible as the offer ends on ______ (mention the last date for the offer). If you have any queries regarding this offer, you know how to contact us. Hope you would find this offer useful.
Thanking you,
Regards
(Name of the Sender),
Designation of the Sender.
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