A new product introduction letter is written when a company wants to inform new or existing customers of a new product. It is written to describe the new product in the market.
This letter is written by the company owner or a person appointed to represent the company. It is addressed to existing and potential customers in the business industry.
Such a letter is important to educate people about the new product. It gives relevant information about the product to potential and existing customers to make them curious to try the product and to market it. It can be used to extend an invitation for a business proposal with a potential customer.
This letter provides information to help a customer decide on whether to try the product or not. A company can also use this letter to collect feedback about a product.
Tips for writing a sample new product introduction letter
- Introduce yourself properly
- Give relevant details about the new product
- Highlight what you hope to achieve with the product
- Mention past business experiences with the reader
- Extend appreciation to an existing customer
- Enclose a pamphlet with more details about the product
- Use polite language
- Maintain a cheerful and optimistic tone
- Mention attractive offers that come with the new product
- Keep it short and relevant
New Product Introduction Letter Templates
When your company has launched a new product, it is appropriate to inform customers about it. Check out a new product introduction letter template and sample letters for your reference.
From,
_____________
_____________
Date (date on which letter is written)
To,
________________
________________
Sub:_________________________________________
Dear _________________,
We ____________ company are delighted to introduce our new product in the market. Firstly, we thank you for your support in purchasing our products for ____________ years. We introduce the new product ____________ that has excellent features that will be fit for customers of all ages and professions.
____________ has been tested by our specialists and volunteers and we have not received and negative feedback. It has also been certified by the relevant bodies. We aim at producing products to enhance efficiency and convenience, this is what this product does. We highly recommend it to you because you are our esteemed customer.
Its benefits include ____________ and ____________. Kindly find a leaflet attached herewith with more details about the product. We also provide a sample for you to test according to your company’s requirements. We assure you of an excellent result from this product.
We shall offer a ____________ discount of products bought in bulk. We look forward to hearing from you and continuing our business partnership. Please let us know of your decision on the product.
Thank you for your time and consideration.
Yours Faithfully,
__________
(__________________)
From,
______
_______
________
Date-
To,
__________
__________
_________
Subject: Introducing our newest product
Dear Mr./Ms.________,
We are extremely pleased to present to you our newest model, the ______ [write the name of and describe the product]. We are sure you will receive it extremely well.
In the brochure we have attached, please find included all the details of ______ [name the product]. We look forward to receiving your feedback.
Regards,
__________ [Name and designation]
New Product Introduction Letter Samples
Do you want to market a new product for your company? Here is a new product introduction letter sample that will give you a guideline to write an introduction letter to existing and potential customers.
From,
Fredrick Velasquez,
Topex Cosmetics
3 Country Club Drive
Grayslake, IL 60030
United States
Date:____________ (Date on which letter is written)
To,
The manager,
Chicks Salon
152 Durham St.
Cedar Rapids, IA 52402
United States
Sub; Introducing a new product
Dear Sir/Madam,
I take this opportunity to introduce our new product anti-aging cream ‘Young Always’. We highly appreciate your support for being our esteemed customer for five years. We wish to inform you of this new product that could be very effective for your facial therapy customers.
This product aims at ensuring that a face has no wrinkles, it is smooth and maintains the glamor of youth. It has been tested by many volunteers and we assure you that no negative feedback has been received. We have experienced satisfaction from those who have tested it.
Kindly find an enclosed sample of the product in case you wish to test it on your customers. Also, find a pamphlet with more details on the product. Since you are our customer, the new product will be available to you at a discounted price.
Please let us know if you wish to try the product.
Yours Sincerely,
__________
Fredrick Velasquez
From,
Fredrick Velasquez,
Topex Cosmetics
3 Country Club Drive
Grayslake, IL 60030
United States
Date:____________ (Date on which letter is written)
To,
The manager,
Chicks Salon
152 Durham St.
Cedar Rapids, IA 52402
United States
Dear mr./Ms._____,
We’re pleased, as always, to know that your membership in our store continues successfully. We were also happy to receive your recent feedback and have taken the necessary steps to implement it. We thank you for your continued and active participation in our corporate family.
This letter is being written to bring to you a brand new model from our innovators: Glimmer 4. The Glimmer 4 is an excellent remodeling, reintroducing, and renovation of the Glimmer 3, which was so well-received and loved by our customers that we had complete faith in introducing its successor.
In the booklet that is attached to this letter, you will find all the information about Glimmer 4, its attractive features, and its benefits.
We hope you will be pleased with this new product of yours. We look forward to receiving your feedback and response.
Regards,
______ [Name and designation]
New Product Introduction Letter Email Formats
To market a new product to your customers, you must officially inform them of the product. Here is our free new product introduction letter that will help get started in writing an optimistic introduction letter.
Dear Our Esteemed Customers,
We wish to express our sincerest appreciation for your support in buying our products. We Fair and Lovely would love to introduce to you our new line of organic lipsticks. They are made from natural products like oils, herbs, and other natural ingredients.
Additionally, the product has passed all the tests and the results from volunteers are excellent. The lipsticks come in diverse colors that retain the natural color of lips and keep them soft. We value the satisfaction of our customers and we request you to give us your feedback after using the product.
We have a ‘buy one get one free’ offer for this month. Kindly get your best lipstick color and rest assured of excellent results. We all confident that this product will appeal to women of all ages and skin tones. If you wish to request for samples, kindly contact us on info@fair&lovely.com and we will get in touch with you with a sales representative.
Please find the pamphlet attached with more information on the product, the colors available, and prices for your reference. We hope that you will love this new product.
Kind regards,
Angela Whitney
Dear Mrs. Clarridou,
We are glad to introduce you to our latest development, anti-wrinkle cream “Young forever.” This product had been tested by many volunteers and got satisfaction and only positive feedback from all those who have tried the product. We thought that your clinic could be interested in our new product. Therefore, we are enclosing a sample of the cream in case you decide to try it on your customers.
One of our specialists will contact you shortly to describe the product in detail as well as answer your questions in case you have any.
We are also pleased to invite you to the seminar dedicated to this new product next Tuesday. Our colleague will inform you about the details of the event.
Thank you
Sincerely,
__________
ChristiaBaredes
Conclusion
A new product introduction letter aims at marketing a new product to existing or potential customers. When writing such a letter, it is important to use an optimistic tone and a formal language. Additionally, appreciate the customer, describe details about the product, the main objective of the product, and any offers related to it. You may attach a pamphlet with more details or a sample of the product.
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