A Business-to-Business Introduction Letter is a formal letter by the proprietor or founder of one business to that of the other, introducing the former’s new business or enterprise to the latter. This can be done for a number of reasons. Primarily, it is done to get across a feeling of friendship and rapport towards the other person, while sometimes it can also be done to earn more contacts. Such letters carry a tone of empathy and consideration for the other’s business or enterprise, as well as respect and dignity. Business people often know each other, since they come from the same circles, links or backgrounds.
Therefore, sometimes such formal letters also contain one or two anecdotes about an occurrence that was rather informal, such as a reference to a talk at a party. Such type of letter serves as an important factor in ensuring a smooth entry to the business world. A business letter is a formal document, with a set structure. In general, it’s wise to keep the body of your business letter direct and brief. Explain why you are writing in your first paragraph, provide more specifics in the next paragraph, and use your closing paragraph to reiterate your reason for writing, thank the recipient for reading, and possibly mention follow-up plans.
Business-to-Business Introduction Letter Writing Tips
- Make the letter formal, but ever-so-slightly informal.
- Never be too official with these letters, because remember that they are being written by one business head to another business head, who’s probably working in the same field as the other. Therefore a certain amount of intimacy and empathy are bound to exist.
- While writing the letter, inform the recipient that part of the reason why you want him or her to know of your new business is because you want his or her feedback and advice on how to go about things or how to improve things. This will make the recipient feel important and flattered and will help you in forging a better business relationship with him or her.
- Avoid making any spelling mistakes or grammatical errors.
Business-to-Business Introduction Letter Template
Use our free Business To Business Introduction Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From,
__________
__________
__________
__________
March 6, 2017
To,
__________
__________
__________
__________
Subject: Introduction of New Business
Respected Mr./Ms._________ [Name of the Reader],
I’m writing you this letter to inform you that I have recently opened a new _____________ [Name Your Establishment]. However, It is mainly a ________________ [Describe Your Business in a Few Words and Give Your Recipient a Gist of What You are Trying to Say.]
For this reason, I hope you will come to the inauguration of my new establishment and bestow your heartily wishes on __________ [Day and Date of the Inauguration]. Your advice and feedback would be immensely valuable to me.
Please do come.
Regards,
________ [Name and Signature]
Sample Letter
From,
__________
__________
__________
__________
March 6, 2017
To,
__________
__________
__________
__________
Subject: Introducing New Enterprise
Dear Mr. Adam Smith,
It is with great pleasure that I’d like to inform you of my newest business outing, which I can proudly state was a direct consequence of our meeting at the R. T. Art Gallery and the subsequent advice you gave me has now proved to be fruitful for my venture. Yes, I have started my own eatery and I want to thank you for giving me the inspiration to do so.
It hasn’t been easy the past few months, paying the bills to my assistants. However, now that I have my eatery, I’m sure things will pick up some pace and that all will be well again. I am formally inaugurating my eatery on the 19th of March, 2016, and I’d love it a lot if you could come. I am keeping the name a secret because I want you to find out yourself! I’m sure you will like it a lot.
Please do come. It would mean a lot to me. Thanks for the advice. It had been very thoughtful of you.
Regards,
Sean Carlo
Email Format
The following is the Email Format to be followed for a Business-to-Business Introduction Letter.
To: name@email.com
From: name@email.com
SUBJECT: Introduction to New Enterprise
Dear Mr. Albert Fernandez,
I would like to commend you for the very informative speech on power conservation during the convention on March 26, 2009. I really appreciate how you have been very concerned with the ecosystem and the ways to protect it.
With this regard, our company, S. T. I. Corporations, would like to introduce our solar cookers. As an organization, we have been present in the market for a year now. The solar cookers have many good things to offer to you. I am very interested in meeting you for me to explain the business deals that we can provide to you.
I will be calling you soon regarding the deal that I am going to offer to you. It will be our pleasure to be your partner in a beneficial and prospering business deal.
Regards,
Jasper Smith,
Senior Sales Head
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