Fundraising is the process of gathering voluntary contributions of money or other resources by requesting donations from individuals, businesses, charitable foundations, or government agencies. Fundraising is the effort to gather money for non-profit organisations. ‘Development’ is the another term used for fundraising. Many organisations or private companies run out of funds or require funds to start a new project. In this situation, you would send a fundraising request letter to each and every donor you have in mind.
The letter must explain to the recipient that is the donor, why they should fund you and what benefits are there. If you can do this, certainly you would achieve the goal of raising your funds. With many types of fundraising request letter, you would need to choose the one matching your needs and write it, and since it is an organization you need to convince your donor that is a good non-profitable fundraiser.
Fundraising Request Letter Writing Tips
- Since you are writing to someone you probably know, you need to have a friendly approach in the letter, but still, keep it as formal as possible. You need to write to the donor in a personal way, make him or her experience the same feeling as you feel toward the cause you are raising fund for.
- Do not make the letter too long or boring, be straight forward and go to the point. You do not want to chase your donor away but convince him. Also, while writing, make sure to show the urgency of raising the funds.
- Ensure to give full and right information concerning the fundraiser. From the amount of donating, the venue and also how the money raised will be used.
- Do not forget to ensure your donor that this is a non-profitable fundraiser and the money will be used for a genuine and noble cause.
Fundraising Request Letter Template
Use our free Fundraising Request Letter to help you get started.
From,
_____________
_____________
_____________.
Date: ________________ (Date on which letter is written)
To,
_______________
_______________
_______________.
Subject: __________________. (Main purpose of writing the letter)
Dear_____________, (Sir/Madam/Name of the recipient)
I am glad to inform you that on _________ (dates), we the Youth GTroup, will be having a fundraiser to _________ (reason for a fundraiser). But for us to be able to do so we need your contribution in the mission. We lack sufficient funds and would very much be delighted by your donation.
As a much-esteemed donor towards our charity group, I know you will support this cause. Many people out there are lost and lack the necessities, but we believe we can change that. Please donate a minimum of __________ (amount) to help an individual.
We are waiting for your positive response. Thank you for your undying support over the past years.
Sincerely,
__________ (Name and Signature)
__________ (Name of the organization)
Sample Letter
Youth Group
Lake Street,
Nairobi, Kenya
June 5, 2013
Brenda Winy Anaya
Trust & Get Ltd.
Nairobi, Kenya
Subject: Regarding fundraising for charity support.
Dear Brenda,
Am glad to inform you that on September 5, 2013, we the Youth Group, will be having a fundraiser. But for us to be able to do so we need your hand in our mission. We lack funds and would very much be delighted by your donation.
As a much-esteemed donor towards our charity group, I know you will support this cause. Many people out there are lost and lack the necessities, but we believe we can change that. Please donate a minimum of 10,000 shillings to help an individual.
We are waiting for your positive response. Thank you for your undying support over the past years.
Sincerely,
Anthony Claret
Chairperson at Youth Group.
Email Format
The following is the email format to be followed for Fundraising Request Letter.
From: name@email.com
To: name@email.com
Subject: ______________. (Main purpose of writing the mail)
Dear____________, (Sir/ Madam/ Name of the recipient)
We would like to bring to your notice that we _______________ (name of the organization) are conducting an educational program on ____________ (mention the date) for the welfare of the deprived children of the society. Our team will be visiting the rural areas and the slum areas thrice a week and will be teaching the children there. We will be providing every kind of study materials and stationary items to them. Regarding this, we need some funds so that no one is deprived of the materials.
We request you to be a part of this event as you always are and donate a sum of $10000 (ten thousand dollars) for this event and encourage us.
We are waiting for your positive response.
Thanking you.
Sincerely,
________________ (Name and singanture of the sender)
________________ (Name of the organization & designation)
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