As a service provider or owner of a good store or business of any kind requiring customers you should read attentively to this information. When a customer purchases anything from you be it through an order or straight from your store it is always good to keep in touch with them.
You can do this by writing a follow up after sales letter. When you do this, you ensure that you keep that long-lasting relationship with your customers making them came back more often.
This letter simply is written to appreciate the purchase by the customer and also thank them for their business. So if you want to keep those customers coming to make sure to write to them one of these letters each time they do business with you.
Capitalize on that moment and lock them down to a next step by asking when they have time to meet next and sending an invite while you’re still in front of them so they can’t avoid it. If the sales appointment has gone well and the client is interested, signing the order may almost be a formality.
This guide will take you through the steps required to write a follow up after sales letter.
Follow Up After Sales Letter Writing Tips
- It really doesn’t require a lot of expertise to write this letter, you just need to keep it simple and straight forward to the point.
- In the business-oriented world this is an important letter, so if you want to get the best through this letter, make sure to keep the following in mind every time you write this letter.
- Tone – the tone should be simply formal and make sure not to be too serious since this is a thank you letter you are writing to your customer.
- Reference – it would well be advised to you to reference on the issue that you are following upon. This gives the recipient a clear view of what you are talking about.
- If it is a purchase they made make sure to give detailed information about the purchase so that the message can be properly understood by them.
- Brief and precise – do not go on by writing stories about unnecessary information. From the first word you write get straight to the point and address your issue.
- Now you are ready to appreciate those customers bringing profit to your business unit. Just remember to keep the grammar correct and use your punctuation well.
Follow Up After Sales Letter Template
Use our free Follow up after Sales Letter to help you get started.
From,
_________
____________
Date:___________(date of writing the letter)
To,
______
______
Subject: Follow-up letter
Dear _____(receiver’s name),
I am writing to you to specifically thank you for the purchase you made on _______ (include date of purchase). The purchase of the ______ (what purchased) boosted up profits for this month. With that, I would like to appreciate your purchase and also award you with ______ (make sure to include any benefits you are awarding the customer).
Thank you for your purchase and make sure to carry the coupon the next time you shop with us.
Yours Sincerely,
_________
(your name)
From:
_______
_______
_______
Date:
To:
_______
_______
_______
_______
Dear Ma’am/Sir,
Thank you for buying _______(mention product) from our showroom. I hope _____ is in good working condition and to your satisfaction. I understand that there was a delay in the delivery as the color you had ordered was a new one and took some time to get from the warehouse. But we were aware that you bought it as a gift to your wife for your anniversary.
I hope all the accessories attached are as per your directions. There are two accessories which we are still to get from the warehouse as soon as it comes in we will send our technician and get it fitted for you.
In the case of any clarification, our customer service personnel will guide you. As you must be aware, the first two servicing is free of charge, and if you are not able to come on your own, our representative would come and take it to the service center. It takes one whole day for service.
We would like to assure if you are completely satisfied with the service and _______( the product).
Thanking you.
Sincerely,
Your name,
Designation.
Company name.
Follow Up After Sales Letter Sample
The following is a Sample of a Follow-up after sales letter.
From,
Brenda,
P.O. Box 62000-00212, Nairobi,
Nairobi, Kenya
Date: 9 July 2014
To,
Anthony Mumo,
P.O. Box 62000-00200, Nairobi,
Nairobi, Kenya.
Subject: Follow-up
Dear Anthony,
Greetings!
I am writing to you to specifically thank you for the purchase you made on 9th of this month. The purchase of the fridge boosted up the profits for this month.
Kindly check out the enclosed brochure describing our company motto and the terms of sale. John Dee, our sales manage will get in touch with you over a call to set up a meeting at your convenience. During the meeting, he will explain all our product’s features and benefits in detail for you to take the right decision.
With that, I would like to appreciate your purchase and also award you with a discount coupon which is attached to the letter. Next time you shop at our outlets, you will be able to buy well at a lower price.
We have an offer going on, buy 3 and get 1 free. This offer can be used multiple times during the next 3 months.
I know that once you’ve shopped here a few times, you’ll want to order from us over and over again. We want pleased customers. We look forward to an ongoing relationship. Thank you for your purchase and make sure to carry the coupon the next time you shop with us.
Yours Sincerely,
Brenda,
Sales Executive
From,
Sridhar Cars and Co.,
District Colony, Hyderabad.
February 12, 2002.
To,
CEO
Bhatnagar Pvt. Ltd,
Laxmi Industrial Estate, Hyderabad.
Dear Sir/ Madam,
Much obliged to you for purchasing the automobile from our showroom. I trust the car is in great working condition and agreeable to you. I comprehend that there was a deferral in the conveyance as the shading you had requested was another one and set aside some opportunity to get from the product house. In any case, we knew that you got it as a gift to your significant other for your anniversary.
I trust every one of the adornments appended are according to your bearings. There are two frills which we are still to get from the distribution center when it comes in we will send our specialist and get it fitted for you.
If there should be an occurrence of any elucidation our client benefit individual will direct you. As you should know the initial two adjusting is for nothing out of pocket and in the event, you want to avail a servicing then one of our representatives can pick up your car from your address and deliver it to you after service.
We just want to ensure that you are satisfied with our service.
Thanks and Regards,
Sridhar Mallikarjun
9952865479
Follow Up After Sales Letter Email Format
The following is the Email Format that should be followed while writing a Follow-up after-sales Letter.
Dear _____(receiver’s name),
I am writing to you to specifically thank you for the purchase you made on _______ (include date of purchase). The purchase of the ______ (what purchased) boosted up y profits for this month. With that, I would like to appreciate your purchase and also award you with ______ (make sure to include any benefits you are awarding the customer).
Thank you for your purchase and make sure to carry the coupon the next time you shop with us.
Yours Sincerely,
__________
(your name)
Dear Sir/ Madam,
Thankful to you for buying the vehicle from our showroom. I believe the car is in incredible working condition and pleasing to you. I understand that there was a deferral in the movement as the shading you had asked for was another and put aside some chance to get from the item house. Regardless, we realized that you got it as a gift to your life partner for your celebration.
I believe each one of the embellishments affixed is as per your instructions. There are two ornaments which we are still to get from the dissemination focus when it comes in we will send our expert and get it fitted for you.
In the event that there ought to be an event of any clarification, our customer advantage individual will guide you. As you ought to know the underlying two modifying is to no end out of pocket and on the occasion, you need to profit an overhauling then one of our agents can get your automobile from you and convey it to you after administration.
We simply need to guarantee that you are happy with our administration.
Sincerely Yours,
Michael Simpson
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