A sales proposal letter is written by the marketing and sales professional of a business firm to a potential new client or to a current client who has not made any new orders for products or services. A sales proposal letter should discuss the needs of a potential client.
Often, the clients are aware of only a portion of the entire problem. But the firm must capitalize on the opportunity and explain in detail to the client, their potential benefits in using the products or services. The sales proposal letter must mention the competence of the firm and its capability in delivering the products or services to the clients.
The advantage of one firm over another may add to its purchase ability. The sales proposal letter is a formal letter, communicating between two corporate bodies. The letter, however, must be short and concise. The letter must mention the terms and conditions of the sale and the liabilities of the producers or service providers.
The letter must be persuasive, to entice the new customer to the brand, product, or service. The firm may add a binding clause that requires the signature of the purchaser. But, this may be added only in situations where there is a guarantee that the buyer is willing to buy the product or service.
Sales Proposal Letter Writing Tips
- The sales proposal is a preliminary offer to a product that is not officially binding.
- The sales proposal letter should be formal for business purpose.
- The sales proposal letter should be crisp and impressive.
- The sales proposal letter should be accurate in its content to create a good impression on the customer.
- The sales proposal letter should always be brief but should be to the point, highlighting the profit of functioning together for the involved parties.
Sales Proposal Letter Template
Use our free Sales Proposal Letter to help you get started. If you need additional help or more examples check out some of the sample letters below.
From:
______________(Name of the writer and company with address)
_______________
________________
To:
___________ (Name, designation and company of recipient)
____________
____________
Date ____________
Dear Sir/Madam,
I would like to introduce our ___________________ (introduces your company). We are in the business ___________________________________ (mention your business field and year of experience). We are glad to inform you about the good quality and reputation of our products. It will be our pleasure to provide you products that meet your needs at reasonable prices.
Our new launch is ____________________(introduce new product and quote the price). It carries_________________( mention the features). You will get the best deal in the market with us.
We are expecting a positive response. For further details and demonstrations, please feel free to contact our customer relationship manager at _________ (email address or phone number).
Thanking You.
Sincerely,
__________(name of the sender and his company)
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________
__________
__________
__________
Subject: Sales Proposal
Dear ______(Sir or Madam),
I am writing this letter on behalf of ______( your organization’s name). As you might know, we have been in ______( your business) for the last ______(years of experience). Our ______(your product/services) are known for their ______(what makes the product unique). We believe this would be a good time to associate with you as ______( the reason why you would like to associate with them).
We offer ______(your product) at very reasonable rates. This will help you a lot in your venture. All our products are well-tested before they are sent out. We make sure all our products reach our customers on-time. Both of us would be able to benefit from this association. More details regarding our product will be available on request. You can contact us at ______(your contact no) or drop a ______(your email id).
Hope we would receive a positive response from your side.
Thanking You,
Yours truly,
_____________
Name and Signature)
Sales Proposal Letter Sample
The following is a sample of a Sales Proposal Letter.
From,
SYT Appliances
Kanpur
Uttar Pradesh.
22 July 1776.
To,
Manas Bhatnagar
General Manager
RMTP Ltd
Kerala.
Subject: sales proposal letter.
Dear Sir,
I am proud to introduce to you our company SYT Appliances and Applications. We have been in the business of the sale of electronic equipment and software for the last ten years. We are glad to inform you about the good quality and national reputation of our products and services. It will be our pleasure to provide you with our products at reasonable prices and cater to your technical needs.
Our new launch is an accounting system management system. This system has been designed by our competent engineers who have taken into consideration the needs of business firms operating today, including legal compatibility.
If you would like to purchase the applications, we are happy to provide you with a free demonstration. We are expecting a positive response.
Thanking You.
Sincerely,
___________
Varun Kumar
SYT Appliances and Applications.
From,
Arun Gopi,
RK Stationaries,
M.G Road,
Bengaluru,
India.
20 March 2017
To,
JSK Builders,
HSR Layout,
Bengaluru,
India.
Subject: Stationery Sales
Dear Sir/Madam,
I am writing this letter on behalf of RK Stationeries. We are one of the established stationery suppliers of Bengaluru. We have been in this field for the last 25 years. We offer high-quality stationery products both retail and wholesale. We would like to offer our products to you.
We are ready to provide you all stationery products required for your office at a discounted wholesale rate. The price can be negotiated. You can expect timely services from our side. We can also make arrangements for any construction-related stationery if required. We firmly believe that the deal will extremely beneficial for both of us. More details will be available upon request. You can contact us at 0091-1234567896 or drop us a mail at rkstationeries@gmail.com.
Hope we would receive a positive response from your side.
Yours sincerely,
Arun Gopi,
RK Stationeries.
Sales Proposal Letter Email Format
The following is the Email Format that should be followed while writing a Sales Proposal Letter.
Dear Mr./Ms/Mrs.______(Name of the recipient)
I write this letter on behalf of RK stationery. As you might know, we have been in stationery supplying business for the last 15 years. We have established ourselves in this sector. Our products are known for their high-quality and durability. We would like to offer our services/products to you.
We offer all the stationery items at very reasonable rates. This will help you a lot in your venture. All our products are well-tested before they are sent out. We make sure all our products reach our customers on-time. Both of us would be able to benefit from this association. More details regarding our product will be available on request. You can contact us at ______(your contact no) .
Hope we would receive a positive response from your side.
Sincerely,
_____________
(Name of the sender)
(Name of the company)
Leave a Reply
You must be logged in to post a comment.