A Sales Proposal Letter is a formal business letter sent by an organization offering its client a new sales proposal. It is most often written by the sales manager or executive of a company explaining in detail the sales proposal and how it would benefit your client. A sales proposal plays an important role in gaining new clients and also in sustaining old clients. So it is pivotal to the success and growth of your company.
The letter should be able to create a very strong impression on the client, and for this, it needs to be unique and well-crafted. A vaguely written sales proposal letter can easily create a negative impression of your company, and they might never associate with you in the future. You should have a clear idea of your customer, their needs and also how you could cater to their needs. You should be able to explain things well to your customer so that they become interested in the deal.
Sales Proposal Letter Writing Tips
- Before writing the letter, make sure you research well about the company and understand their needs.
- Never exaggerate about your proposal in-hand. This can often lead to high expectation from your client which may later lead to disappointment. So be honest.
- Make sure you give all necessary details regarding your company and the deal.
- Though it is a formal business letter, avoid using business jargons.
Template
Use our free Sales Proposal Letter to help you get started. If you need additional help or more examples check out some of the
sample letters below.
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________
__________
__________
__________
Subject: Sales Proposal
Dear ______(Sir or Madam),
I am writing this letter on behalf of ______( your organization’s name). As you might know, we have been in ______( your business) for the last ______(years of experience). Our ______(your product/services) are known for their ______(what makes the product unique). We believe this would be a good time to associate with you as ______( the reason why you would like to associate with them).
We offer ______(your product) at very reasonable rates. This will help you a lot in your venture. All our products are well-tested before they are sent out. We make sure all our products reach our customers on-time. Both of us would be able to benefit from this association. More details regarding our product will be available on request. You can contact us at ______(your contact no) or drop a ______(your email id).
Hope we would receive a positive response from your side.
Thanking You,
Yours truly,
_____________
Name and Signature)
Sample Letter
From,
Arun Gopi,
RK Stationaries,
M.G Road,
Bengaluru,
India.
20 March 2017
To,
JSK Builders,
HSR Layout,
Bengaluru,
India.
Subject: Stationary Sales
Dear Sir/Madam,
I am writing this letter on behalf of RK Stationeries. We are one of the established stationery suppliers of Bengaluru. We have been in this field for the last 25 years. We offer high-quality stationery products both retail and wholesale. We would like to offer our products to you.
We are ready to provide you all stationery products required for your office at a discounted wholesale rate. The price can be negotiated. You can expect timely services from our side. We can also make arrangements for any construction related stationery if required. We firmly believe that the deal will extremely beneficial for both of us. More details will be available upon request. You can contact us at 0091-1234567896 or drop us a mail at rkstationeries@gmail.com.
Hope we would receive a positive response from your side.
Yours sincerely,
Arun Gopi,
RK Stationeries.
Email Format
The following is the Email Format that should be followed while writing a Sales Proposal Letter.
To: name@email.com
From: name@email.com
SUBJECT: Sales Proposal Letter.
Dear Mr./Ms/Mrs.______(Name of the recipient)
I write this letter on behalf of RK stationery. As you might know, we have been in stationery supplying business for the last 15 years. We have established ourselves in this sector. Our products are known for their high-quality and durability. We would like to offer our services/products to you.
We offer all the stationery items at very reasonable rates. This will help you a lot in your venture. All our products are well-tested before they are sent out. We make sure all our products reach our customers on-time. Both of us would be able to benefit from this association. More details regarding our product will be available on request. You can contact us at ______(your contact no) .
Hope we would receive a positive response from your side.
Sincerely,
_____________
(Name of the sender)
(Name of the company)