Membership retention refers to the capability of a company or product to retain its customers over a specified period. High customer rentention means that the clients of the business wish to rereturn their products.The more you keep people engaged in service activities that connect with personal meaning, the longer they stay. When written in the right way, a retention letter works just like a contract — it outlines what your business includes and doesn’t include, prevents misunderstandings, and limits some of your liability.
Membership retention is a process of holding people together through a meaningful connection. There is an implied agreement in this process, just as there is in a retainer you might arrange with a consultant or an attorney. A company’s capability to attract and retain new customers depends on its product or services, the way it provides services to its existing clients, the value the customers generate as a result of utilizing the solutions as well as the reputation and goodwill that it creates.
Membership Retention Letter Writing Tips
- The tone of the letter should be businesslike and polite.
- Find people who best exemplify their profession and who can meet the time and financial expectations of being a member.
- Mention all the relevant details to identify your membership.
- Respect people’s time. Communicate clearly and transparently.
- Thank people for their service. Quantify the impact of your projects or product.
Membership Retention Letter Sample Template:
Use our free Membership Retention Letter Sample to help you get started.
I am concerned that we have not received your membership renewal which has ended last month.
As a member of our team, you have the opportunity to interact with others having the same goals and interests. Being a part of our program, you will have added benefits of society activities, such as insurance programs, monthly meetings, jobs database, personal security, online professional development programs, and much more. You will also have added beenfits as per your choice on renewal.
Don’t let your membership lapse. To renew your membership today, call our office or renew on-line at our website.
In case you have already renewed your membership, please ignore this letter.
Sincerely
(Name of the sender)
(Signature)
Sample Letter
To,
Jerry Matt,
ABC House,
Lane-5, EastAvenue,
London, UK.
Date: DD/MM/YYYY
From,
Linda Stark,
Chairman, TCM
12, St. Peter Street,
London, UK.
Subject- Membership retention
Dear Sir,
This letter is a reminder that your membership with Tech Council of Maryland expires at the end of this month. TCM staff has been in contact with you to remind you that in order to continue to receive the valuable benefits of membership with the Council, you will need to renew your membership immediately. Those benefits include keeping you, your staff and company connected with peers in the region, a dedicated team fighting for you in Annapolis, and educational events and committees that are of interest to you and your company.
I am confident that the unique benefits that we provide have proven to be valuable to you multiple times over the past 12 months. Kindly renew the memebership by the next month otherwise it may lapse.
We have included a pre-printed invoice for you. To continue our service return it with the payment in the envelope provided. I look forward to welcoming you back for another year.
Best regards,
Linda Stark
(Signature)
Email Format
The following is the Email format to be followed a membership retention.
To: name@email.com
From: name@email.com
Subject: Membership retention
Dear__________(member’s name)
I’ve just received notification from the ____________(name of the company) that your membership has just been canceled for delay in payment renewal.
I appreciate your presence as a valuable member with us and would like to work for the betterment of the same. In case you have missed the deadline to renew membership kindly contact to our marketing head________(name of the person). (He/She) Can be reached by telephone or email. If you wish to continue your membership, please respond to this mail failing to which will result in canceling your membership.
Your continued support and participation are essential, and we hope that you’ll reconsider and decide to maintain your membership. For more information on membership, please feel free to contact.
Thank you,
Best regards,
(Name of the sender)