It is not enough to send a marketing letter to your customers. You must also make yourself aware of the decision that your clients have made about your products and services. This is necessary because you will get a clear picture of the possible sales and can also plan your strategies and sources of income accordingly. With a simple email follow-up letter, you will be able to get the necessary response to create new strategies and plans.
As with any follow-up letter, a follow-up Marketing Letter is written after the main conversation between the two parties and is usually written when one of the parties has failed to intimate the other party of further progress. Such a letter must be written in a formal tone with specific details about prior discussion and business transaction and should then politely seek information and intimation about further progress regarding the concerned business. Such a letter should be written after allowing ample time for the other party to make advances on the matter.
Follow Up Marketing Letter Writing Tips
- When you write a follow-up letter, you must make sure that you do not sound too persuasive.
- Keep the letter informal and to the point.
- Just add a few pointers to remind the person of the product that you had introduced in your previous letter.
- Ensure that the signature that you use is in blue.
Follow Up Marketing Letter Template
Use our free Follow Up Marketing Letter to help you get started.
From,
___________
___________
___________ ( name and address of the company you are writing to)
Date: ___________
To,
___________
___________
___________
Subject: Follow Up Marketing Letter.
Dear Sir/ Madam,
The intent of this letter is to follow up on your decision about the product that I had mentioned to you in my previous letter. We had introduced __________________( name of product) in the letter dated ____________( date) . The terms and conditions of our services are the same as mentioned in the letter. We have even extended the period of discount that we are offering to companies who will place a bulk order. In comparison to our competitors, we offer the best quality ____________________________(list of services). We hope that your decision is to extend your ___________ (service) contract to us.
This follow-up letter is being generated as you are one of our most loyal customers and we would like you to make the most of our benefits. Please call on the number mentioned below or send us an email to the id listed below to confirm the order.
Looking forward to your reply.
Thanks and Regards,
________________ (Name and Signature)
_______________ (Phone No)
_______________ (Email ID)
Sample Letter
From,
Sridhar Suppliers and Co.,
District Colony, Hyderabad.
February 12, 2002.
To,
CEO
Bhatnagar Pvt. Ltd,
Laxmi Industrial Estate, Hyderabad.
Dear Sir/ Madam,
This letter intends to follow up on your decision about the product that I had mentioned to you in my previous letter. We had introduced our new range of furniture upholstery in the letter dated 24th June 2013. The terms and conditions of our services are the same as mentioned in the letter. We have even extended the period of discount that we are offering to companies who will place a bulk order. In comparison to our competitors, we offer the best quality dying and the most professional installation services. We hope that you decide to extend your furniture maintenance contract to us.
This follow-up letter is being generated as you are one of our most loyal customers and we would like you to make the most of our benefits. Please call on the number mentioned below or send us an email to the id listed below to confirm the order.
Looking forward to your reply.
Thanks and Regards,
Sridhar Mallikarjun
9952865479
sridharmallik@gmail.com
Email Format
The following is the Email Format that should be followed while writing a Marketing Follow Up Letter.
To:name@email.com
From: name@email.com
Subject: Marketing Follow Up Letter
Dear Sir/ Madam,
I would like to keep up with your decision concerning the marketing email on the 5th of February 2007. We are maintaining the same terms and conditions, and prices are still the same. Compared to other companies, our company offers the cheapest and most affordable office furniture. Our past customers have many good things to tell about our products, and we invite you to be one of them. Your real experiences with our products are the big successes for us. To ensure your satisfaction, we made it a point to have the lowest prices in the market.
The terms that we indicated in the email are still in effect. We are doing this follow-up because you are important to us. Please feel free to contact us through our website www.rangecookers.in or reach us through our toll-free telephone number.
Sincerely Yours,
[Signature in blue]
Michael Simpson
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