An endorsement is a particular terminology that indicates or means that some person has been agreed to promote a brand. Anybody cannot be chosen for the endorsement. Some relevant and influential personalities like most of the time, the sportsman or the film stars, are selected for the endorsement.
As they have wide reach because of the sport or the movie so they are chosen for the endorsement or to promote the brand so it can get a wide reach as soon as possible. It is being considered as one kind of advertisement, and it works very good and in an effective way as well. This kind of advertising is called covert advertising. The endorsement can be done in two ways. The stars can be paid for the endorsement, or they can get the sponsorship. The endorsement letter can also be written to endorse a political leader before elections.
An endorsement letter is nothing but a simple information letter to confirm the selection and getting fixed. Though the endorsement letter is something easy to write ill writing can lead to a miscommunication that may hamper the big business time, and you find some contempt of court for the defamation.
Endorsement Letter Writing Tips:
- Provide the detail of the deal or the contract.
- The endorsement letter should have some formal approach.
- Endorsement letter should be signed by both parties, or else it can be misused.
- The dates must be mentioned clearly, and it is essential too. It is better to highlight the date as it can play a huge role in the future if there is any problem that takes place between the parties.
- The letter should not include any extra words, but it should be crisp, short, and straightforward.
- The information provided must be clear and correct.
- The language of the letter must be formal ultimately, and the statement must be clearly understood. No complicated factor should be added that may have multiple dimensions.
- Copy of the letter should be handed to the legal department, and it is essential.
- The letter should be typed and printed out; no handwritten material will work.
- Grammatical errors must be dodged as it may create some problems in the future.
Endorsement Letter Template
From,
_______
_______
_______
Date : _______ (Date on which letter is written)
To,
_______
_______
_______
Subject: [___________________________]
Dear Mr./Ms./Mrs.,
I would like to put this into your kind attention that as per our discussion we are very please to let you know that you have been selected for the endorsement of (______ name the product____). The endorsement will be active from (__ date__) to (__date__), after that it will be due to renewal. The endorsement is of (____ mention the amount____).
Thanking you.
___________
With best regards,
(Name of the authority)
Request An Endorsement or Testimonial Letter Template
Use our free Request An Endorsement or Testimonial Letter to help you get started. If you need additional help or more examples, check out some of the sample letters below.
From,
_______
_______
_______
Date : _______ (Date on which letter is written)
To,
_______
_______
_______
Subject: Request for an endorsement or testimonial
Dear __________ (Name of the customer)
I want to thank you for being such a valued customer since the inception of our brand (name the brand and the products you manufacture). It is always a great pleasure doing business with you as you have been with us from the start.
Whenever we have wanted to introduce a new product into the market, your needs have always been taken into consideration by us. And why not, after all, your satisfaction has always been our priority. (mention few of such needs)
The competition in the market is growing expeditiously, and so we need to promote our brand so that it reaches to a vast number of population. For this purpose, we need an endorsement letter from valued customers like yourself.
Hoping for positive feedback from your end at the earliest.
Thanking You,
Yours Sincerely,
___________ (Your name)
___________ (Your designation)
___________ (Your organization)
Endorsement of Political Candidate Letter Template
Use our free Endorsement of Political Candidate Letter to help you get started. If you need additional help or more examples, check out some of the sample letters below.
From,
_______
_______
_______
Date : _______ (Date on which letter is written)
To,
_______
_______
_______
Subject: Endorsement of Political Candidate Letter.
Dear __________ (name of the person),
Hello, greetings to you. The election season is coming up soon, and we all need leaders who will change the situation and do something for the betterment of the country. We need someone who understands our needs properly and acts accordingly, someone from one of us to become our voice.
This year, we were successful in finding one such candidate. He is not only from one of us but also someone who understands the problems being faced by the country and how we are being affected by it. He is not from a political background rather is a middle-class person whose aim is to make some contribution towards the improvement of the country. (mention some problems and what else the candidate shall do)
His name is ________ and his qualifications are ___________ (mention all the details regarding the candidate so that the public knows him/her better). We request you to support him in the upcoming election if you want a better future for the country.
Yours sincerely,
_________ (Your name)
_________ (Your designation)
_________ (Your organization)
Endorsement Letter Sample, Email, and Example/Format
Sample
From,
Vincent Cooper,
Managing Director,
Rado.
Date: 8/7/13
To,
Kate Winslet
304 Ocean Apartments,
Hoboken,
New Jersey
Subject: [Endorsement for the Rado watches]
Dear Ms. Winslet,
I want to put this into your kind attention that as per discussion on 8/1/13 regarding the endorsement of the all-new designer watches of the Rado brand. We are very pleased to let you know that we are very excited to work with you on this particular campaign.
The product is going to launch on 8/15/13, and the endorsement will be for the all-new designer watches of our brand. Our advertising team will contact you as soon as possible for the shooting dates and hope for the best result.
It is to inform you once again that the endorsement period will be from 8/7/13 to 8/7/14. After that, the endorsement will be due to renewal as per the mutually agreed terms.
The endorsement has been valued at $3 million, and the payment will be provided in three installments where the last installment will be provided after the completion of the advertisement campaign.
Thanking you.
___________
Best Regard,
Sample Letter of Request An Endorsement or Testimonial letter
From,
Sophie Deck
Production Manager,
ABC Co. Pvt. Ltd.
Date: 12th January 2015
To,
Joseph Greene
Northern Apartments
New York.
Subject: Request for an endorsement or testimonial
Dear Joseph,
I want to thank you for being such a valued customer since the inception of our brand Voltaic. It is always a great pleasure doing business with you as you have been with us from the start.
Whenever we have wanted to introduce a new product into the market, your needs have always been taken into consideration by us. And why not, after all, your satisfaction has always been our priority.
Though we are a building name in electronic products, the competition in the market is growing expeditiously. So we need to promote our brand so that it reaches to a vast number of population. For this purpose, we need an endorsement letter from valued customers like yourself.
Hoping for positive feedback from your end at the earliest. I am enclosing a feedback form and a sample endorsement letter in case you make your mind.
Thanking You,
Yours Sincerely,
Sophie Deck
Production manager
ABC Co. Pvt. Ltd.
Sample Letter of Endorsement Of Political Candidate
From,
Akanksha Mishra,
ABC Apartments,
New Delhi.
Date: 18 March 2014
To,
Pooja Pathak,
Head Reporter,
XYZ News.
Subject: Endorsement of Political Candidate
Dear Pooja,
Hello, greetings to you. The election season is coming up soon, and we all need leaders who will change the situation and do something for the betterment of the country. We need someone who understands our needs correctly and acts accordingly, someone from one of us to become our voice.
This year, we were successful in finding one such candidate. He is not only from one of us but also someone who understands the problems being faced by the country and how we are being affected by it. He is not from a political background instead is a middle-class person whose aim is to make some contribution towards the improvement of the country, i.e., eradication of poverty and the gap between the rich and the poor, removal of the reservation system, etc.
His name is Mayank Shrivastava, and he has done a Ph.D. in political science. He knows his duties well enough to be regarded as a better option for becoming a politician. We request you to support him in the upcoming election if you want a better future for the country.
Yours sincerely,
Akanksha Mishra,
ABC Apartments,
New Delhi.
Email Format
Below mentioned is the email format of the endorsement letter.
To: name@email.com
From: name@email.com
Dear Ms/Mr _____________
I want to put this into your kind attention that as per discussion on 8/1/13 regarding the endorsement of the all-new designer watches of the Rado brand. We are very pleased to let you know that we are very excited to work with you on this particular campaign.
The product is going to launch on 8/15/13, and the endorsement will be for the all-new designer watches of our brand. Our advertising team will contact you as soon as possible for the shooting dates and hope for the best result.
It is to inform you once again that the endorsement period will be from 8/7/13 to 8/7/14. After that, the endorsement will be due to renewal as per the mutually agreed terms.
The endorsement has been valued at $3 million, and the payment will be provided in three installments where the last installment will be provided after the completion of the advertisement campaign.
Best regards,
_________________
(Name of signing authority)
Email Format of Request An Endorsement or Testimonial letter
The following is the email format of Request An Endorsement or Testimonial letter.
To: name@email.com
From: name@email.com
Subject: Requesting an Endorsement or Testimonial
Dear _________,
It has been a pleasure doing business with you. You have been with us since the inception of this brand. Even while introducing a product, your needs have always been taken into consideration.
Even though our brand has made an image in the small market, we wish to make it big, and it is possible with the help of your positive feedback. We want you to write an endorsement or testimonial for our product, which would help us in promoting it to a broad audience.
We have never disappointed you with our service, so we hope for a positive reply at the earliest.
Yours sincerely,
Sophie _________.
Email Format of Endorsement Of Political Candidate
The following is the email format of Endorsement Of Political Candidate
To: name@email.com
From: name@email.com
Subject: Endorsement of Political Candidate
Dear _________ (name of the person),
Hello, greetings to you. The election season is coming up soon, and we all need leaders who will change the situation and do something for the betterment of the country. We need someone who understands our needs properly and acts accordingly, someone from one of us to become our voice.
This year, we were successful in finding one such candidate. He is not only from one of us but also someone who understands the problems being faced by the country and how we are being affected by it. He is not from a political background rather is a middle-class person whose aim is to make some contribution towards the improvement of the country. (mention some problems and what else the candidate shall do)
His name is ________ and his qualifications are ___________ (mention all the details regarding the candidate so that the public knows him/her better). We request you to support him in the upcoming election if you want a better future for the country.
Yours sincerely,
___________
___________
___________
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